June 2025

Muthoot Fincorp is one of the most reputable non-banking financial companies (NBFCs) in India. With a vast network across both urban and rural areas, the brand plays a key role in delivering accessible financial services to millions. Given its strong legacy and diverse customer base, Muthoot Fincorp needed a digital-first communication strategy to stay relevant to newer, mobile-first generations. To address this, Recro Media partnered with Muthoot Fincorp on a WhatsApp marketing-led transformation, aimed at driving personalized engagement and improving service accessibility. Our teams developed a dynamic strategy using WhatsApp as a direct, real-time communication tool delivering offers, service updates, and financial tips tailored to customer segments.  From broadcasting curated content and new schemes to handling localized engagement and customer reactivation, WhatsApp became a powerful medium for both reach and relationship-building. We also supported the brand with visually engaging creatives, promotional messages, and offer alerts all optimized for mobile and vernacular preference serving as the Digital Marketing Services in India By integrating WhatsApp marketing into its customer experience, Muthoot Fincorp saw improved interaction rates, stronger community trust, and better response times while maintaining the brand’s legacy of accessibility and service.

 One of the largest enterprises which produces PEBs (Pre-Engineered Buildings) and PUF panels is Mount Roof.  They work with a variety of various industries in India, like storage, logistics, and building infrastructure for factories.   As the brand grew and its production capabilities improved, it needed a full digital strategy to match its engineering skills with how well it was known in the market.  Recro Media and Mount Roof worked together to build a strong digital marketing system that includes performance marketing, visual design, and managing social media. This system helps companies grow and spread the word about their brand.   We used a full-funnel performance strategy that included search ads, display ads, and retargeting.  The main goals were to find more dealers and expand into other areas.   We also generated creative materials including ad banners, pitch decks, product catalogues, and scientific 3D visualisations that made Mount Roof look like a reliable engineering brand.   We also took care of Mount Roof’s social media accounts, making sure that the ads, project showcases and how-to guides about the benefits of PEBs and PUF panels were all in line with the seasons.   With marketing automation, CRM workflows, and a consistent brand story, Recro Media helped Mount Roof get good leads, connect with contractors, and develop its footprint in India’s fastest-growing building areas