MilkLane Aayush – Influencing Rural Purchase Decisions Through Regional Video Content
MilkLane needed to communicate visible product impact in regions where audiences consumed content in vernacular languages and preferred proof-based learning. Approach: Recro Media created short, regional video ads targeting farmers, local distributors, and dairy groups: Informational Intent: Educational videos explaining signs of cattle health and feed benefits Commercial Intent: Before/after testimonials from farmers showing increased milk yield and healthier cows Execution Highlights: 20-second mobile-optimized videos in Tamil, Telugu, and Kannada Facebook in-stream ads on rural entertainment and farming content pages Instagram Stories featuring 30-day product result journeys Geo-targeted video retargeting for users who watched more than 50% of an ad Results: