Mount Roof, the market leader of Pre-Engineered Buildings (PEBs) and PUF panels, has collaborated with Recro Media to grow its online companionship. Even though performance marketing had built a strong base, the brand needed a strong organic approach to be visible in India’s competitive industrial and infrastructure sectors for a long time.
Our approach was by completing a full SEO audit on Mount Roof’s website. This showed that it had major problems with crawlability, indexing, metadata, content structure, and internal linking. Our audit tools found pages that weren’t operating well, keyword overlaps, information that took too long to load, and pages that were too thin and needed to be redone or combined.
After the audit, we made a systematic plan for how to put it into action:
- Fixes for technical SEO (such fixing the website’s structure, optimising the sitemap, and making it work on mobile devices)
- SEO on the page (title tags, meta descriptions, H1-H2 hierarchy, and alt text for pictures)
- Makeover of the content informative landing pages for PEB and PUF-related keywords, blogs with a lot of FAQs
- Linking back to your site from relevant blogs, industry directories, and vendors
- To optimize keyword targeting, keep an eye on Search Console and Analytics all the
Time.
In just a few months, Mount Roof saw a big jump in organic traffic, better SERP rankings for high-intent regional keywords (such “PUF panel maker in Kerala”), and more brand authority in search results, all without spending a lot of money on ads.