Mount Roof, a firm that manufactures PEBs and PUF panels, has given Recro Media providing SEM Services in Bangalore took the task of doing a comprehensive revamp of their Google Ads approach. The revised plan included a number of individual components, including the targeting of certain audiences, the utilisation of intelligent bidding, and the creation of landing pages that were targeted for conversions
At a cost that was fifty percent of what it had been in the past, we were able to create inbound business-to-business leads that were of a high quality and delivered them to our clients.
Important Results:
- Three times the increase in qualified leads
- Halfway reduction in the cost of each lead
- Higher return on investment (ROI) from targeted advertising expenditures
- Increased prevalence of industrial keywords in search results
Because of this, Mount Roof was able to change its paid marketing into a channel that is high-performing, conversion-driven, and has measurable influence on the company’s revenue.
Significant Achievement
- 3× increase in high-quality B2B leads
- 50% decrease in cost per lead (CPL)
- High-intent keyword domination in paid search
- Stronger ROI from a smaller, optimized ad budget