Muthoot Fincorp – Boosting Gold Loan Enquiries with Geo-Fencing Around Competitor Branches
Muthoot Fincorp wanted to increase gold loan enquiries at select branches by targeting walk-in customers visiting competitor NBFCs and pawn brokers. Recro Media launched a geo-fencing campaign that surrounded competitor outlets, financial hubs, and railway stations with location-triggered mobile ads offering “higher per gram rates” and “0% processing fee” deals. The ads redirected users to a nearby Muthoot branch or initiated a lead form directly from the mobile screen. Key Highlights: Results Achieved: Client Outcome: Geo-fencing allowed Muthoot Fincorp to hyper-target competitor customers and directly influence high-intent foot traffic and loan conversions.