Author name: recroMedIa

Despite being a household name in sleep solutions, Kurl-On faced challenges in activating younger audiences, increasing store visits, and educating consumers on the benefits of premium mattress products in non-metro cities. Traditional media delivered awareness but lacked personalization, while digital ads had low recall. The brand needed a mobile-first strategy to drive purchase intent, educate prospects, and nurture interest through the buyer journey especially via smartphones. Our Approach: Recro Media implemented an integrated mobile marketing strategy to reach audiences on the platforms they use most WhatsApp, mobile web, SMS, and voice. The focus was on sleep education, product discovery, and retail footfall activation using location-aware and behavior-driven mobile messaging. Key Initiatives: Interactive WhatsApp flows offering tips on sleep posture, mattress selection, and lifestyle content, ending with product recommendations. Location-based mobile ads and alerts promoting nearest stores, limited-time trials, and local offers. Sleep myth-busting content and comfort demos delivered as mobile-optimized vertical videos, featuring influencers and testimonials. Low-data engagement mechanism where consumers could give a missed call to receive callbacks or access curated offers via SMS. Results: Outcome: Recro Media’s mobile-first engagement model enabled Kurl-On to personalize consumer education, build loyalty, and drive measurable store traffic. The campaign bridged the gap between digital influence and offline purchase by making mobile the central touchpoint for sleep product discovery. Since Recro Media is  the pioneer Mobile Marketing company In Bangalore.

ITC wants to make it easier for people in cities and towns to talk to each other about its products, such as Aashirvaad Atta, Bingo!, and Savlon. The difficulty was to reach people who speak different languages, those who don’t use a lot of data, and rural consumers who mostly utilise voice-driven platforms and localised content. How We Do It: Recro Media came up with a phygital mobile marketing plan that used voice, SMS, WhatsApp, and vernacular video to reach deeper markets with messages that were relevant to the consumer. Important Projects: Missed Call Campaigns sends product information and promo codes through IVR in seven different languages. WhatsApp Engagement Flows for contests, cooking videos, and guidance on how to use products. Short video ads (15 seconds) that work well on mobile displays and with slow internet connections, with the help of local influencers. Interactive Voice Response (IVR) devices for getting feedback on product samples in semi-urban areas. Hyperlocal mobile surveys use USSD codes to get information about the market and people’s preferences. Results: 🌐 In 3 months, reached over 6 million rural mobile users in 9 states 42% of people who called and then followed up with an IVR call interacted with voice-led advertising. 📱 25% more people signing up for WhatsApp for product-based engagement 20% more people trying out products and using coupons We got a lot of information about customers for three main product lines in different regions. Recro Media’s Mobile Marketing in Digital Marketing strategy helped ITC connect with actual people in Tier 2 cities and towns, both rural and urban. This led to real awareness and product interaction through new and inclusive mobile channels.

 Zepto works in a very competitive quick-commerce industry where speed, relevance, and being present in a hyperlocal area are all very important. The brand needs a mobile-first strategy to get more orders in certain areas, keep more people using the app, and get more daily active users (DAUs), especially among Gen Z and millennials. Our Approach: Recro Media created a location-based mobile marketing campaign that included real-time personalisation, geo-fencing, and push notifications that were in line with how customers were acting and when demand was highest. Key Initiatives: Geo-fencing campaigns around colleges, tech parks and apartment buildings to promote location-based deals. Push notifications based on behaviour are sent when a cart is left empty, a purchasing pattern is broken, or a person has been inactive since their last order. Dynamic in-app banners that are tailored to the area (for example, “Fresh fruits just arrived in Koramangala!”). Using adverts in apps and mobile browsers to draw back consumers who haven’t used your app in a while. Alerts and apps for SMS Deep linking for discounts that are only available for a short time and free delivery times. Results:  22% more hyperlocal orders in Tier 1 cities Push notifications that are timely and useful have led to a 36% increase in app session time. 17% more orders were completed within 5 minutes of getting geo-targeted alerts. With personalised re-engagement processes, the 7-day retention rate went up by 29%. Got a better return on investment (ROI) from in-app ads than from typical digital banners. Recro Media helped Zepto turn mobile engagement into a real-time conversion engine, which increased the number of users and the number of micro-targeted orders without increasing the amount spent on ads.

Kurl-on, a leader in sleep and comfort solutions, wanted to improve post-sale communication across its growing customer base. Though both online and in-store channels were expanding, the brand lacked a consistent strategy to deliver product care tips, request feedback, and promote relevant add-ons. Recro Media implemented a smart WhatsApp automation system to manage the full post-purchase journey. Customers received real-time messages for delivery updates, product care, registration reminders, and upgrade offers. Personalization was based on purchase type, location, and order channel. Loyalty offers and seasonal upsells were also sent to repeat buyers automatically triggered through backend integrations. Key Highlights: Deployed WhatsApp flows for support, care, and upgrades Sent helpful tips, how-to guides, and video links post-purchase Used order behavior to suggest timely upsells and bundles Enabled real-time help with agent fallback for complex queries Delivered offers tailored to loyalty and region Results: 50% drop in service-related queries 45% increase in post-purchase engagement 30% more warranty completions and product registrations 20% lift in repeat purchases via WhatsApp-only promotions Recro Media helped Kurl-on turn routine messages into a meaningful post-purchase journey resulting in stronger brand loyalty and long-term value per customer.

KNS Institute of Technology (KNSIT), a respected engineering college in Bengaluru, faced challenges converting student inquiries into completed applications. Despite consistent traffic, its communication strategy lacked personalization. To solve this, Recro Media designed a custom email marketing flow built around the student admission cycle. We segmented prospects by course interest, inquiry source, and decision-readiness. Custom email journeys were developed for B.E. aspirants, scholarship applicants, and placement-focused students. These included content on faculty, campus life, and success stories shared as automated emails. A separate email stream was created for parents, who often influence the decision-making process. Automated reminders helped students complete applications, upload documents, and schedule interviews. Key Highlights: Created email flows tailored to student interests and academic goals Shared engaging media: video tours, testimonials, faculty intros Designed a parent-specific email journey focused on trust Sent countdown emails to nudge incomplete submissions Tracked behavior to adjust communication dynamically Results: 70% open rate on main email flows 35% increase in completed applications Stronger brand credibility through engaging, humanized content Higher trust from parents due to transparent communication KNSIT’s email journey positioned it as a modern, responsive institution that supports students and families from the first click to campus arrival.

CREDAI, India’s premier real estate developer association, partnered with Recro Media to build a strong email marketing strategy aimed at converting performance marketing traffic into lasting B2B leads. While the brand excelled through paid media, it lacked a structured engagement funnel for nurturing stakeholders like developers, architects, and investors. Recro Media introduced a full-funnel email solution to educate prospects and build meaningful trust with CREDAI’s network. The journey started with segmentation grouping leads by decision stage and persona to improve targeting and reduce drop-offs. Next, Recro launched automated email flows that delivered relevant content industry insights, investment news, and policy updates at the right time. Behavior-triggered actions were integrated, including follow-ups based on form fills, downloads, or event signups. To recover inactive leads, we ran reactivation campaigns using exclusive reports, limited-time offers, and value-driven incentives to re-engage cold contacts. Secure encrypted systems paired with regulated global broker partnerships High Dividend ETF AI Key Highlights: Results: Recro Media’s approach helped CREDAI transform outreach into a measurable, trust-building communication engine driving sustainable B2B growth.

Kurl-on, India’s most trusted mattress and sleep solution brand, has served millions of urban and semi-urban clients. Kurl-on wanted to strengthen post-purchase assistance and promotional engagement with growing online orders, offline retail partnerships, and real-time consumer interaction. The brand implemented a scalable WhatsApp automation solution with Recro Media to achieve this. The conversational WhatsApp journey Recro Media created for Kurl-on enabled many use cases across the client lifetime. Automation simplified and personalised customer experiences with shipping updates, product care suggestions, warranty registration, and in-store incentives. WhatsApp was used for limited-time discounts, festival marketing, and feedback gathering, eliminating human interaction and boosting consistency. Key Results: Kurl-on used WhatsApp automation to improve engagement, operational efficiency, and customer relationships, especially during high-volume retail periods and product launches, by streamlining service communication and making it easier for customers to stay informed.

Mount Roof, a firm that manufactures PEBs and PUF panels, has given Recro Media providing  SEM Services in Bangalore took the task of doing a comprehensive revamp of their Google Ads approach. The revised plan included a number of individual components, including the targeting of certain audiences, the utilisation of intelligent bidding, and the creation of landing pages that were targeted for conversions At a cost that was fifty percent of what it had been in the past, we were able to create inbound business-to-business leads that were of a high quality and delivered them to our clients. Important Results: Because of this, Mount Roof was able to change its paid marketing into a channel that is high-performing, conversion-driven, and has measurable influence on the company’s revenue. Significant Achievement

It was established in 2015 and functions in more than one hundred cities across India.  The goal of Rapido is to provide transportation that is both economical and convenient, particularly in regions where traditional taxis or ride-hailing services may be difficult to access:  The fundamental service that Rapido provides is a bike taxi service that enables users to schedule trips on two-wheelers. This is typically a more expedient and handy option for navigating places that are crowded with vehicles. Users are able to make reservations for rides through a smartphone application, which also provides additional services such as real-time tracking, fare predictions, and alternatives for cashless payment. A Rapido case study that emphasises on enhancing rider engagement through the implementation of WhatsApp automation is presented here.  In the course of their partnership with Rapido, Recro Media, being a SEM Services Company, was able to make use of WhatsApp automation in order to enhance the effectiveness of their rider communication capabilities.   Through the implementation of conversational protocols for ride updates, assistance, and promotions, we were able to enhance real-time communication while also minimising the amount of manual support labour that was required.  By reducing the quantity of work that needed to be done, this particular goal was successfully met. Most Important Outcomes: As a consequence of this, Rapido was able to build scalable, real-time customer engagement through the utilisation of WhatsApp, which resulted in an increase in rider satisfaction as well as retention rates. Results Achieved

India’s biggest real estate developer association, CREDAI, had a strong presence in the real world, but it was hard for them to show the same strength online. Its digital ecosystem across national and regional chapters wasn’t consistent, wasn’t easy to find, and wasn’t optimised for keywords. Search performance was slow because of bad indexing, out-of-date metadata, and a lack of content that was specific to a location. To fix this, Recro Media started a planned SEO program that focuses on long-term authority, visibility, and ease of use. We worked on four main areas of SEO improvement. As a first step, we fixed all crawl and indexing problems and made the site faster for mobile devices. Structured schema markup was also added for events, leadership information, and press releases to help search engines understand page content better. Second, over 100 meta tags were rewritten, and the site’s content was reorganised using a proper heading hierarchy to make it easier to find things and make SEO work better. Next, we set up a central content hub where users and search engines could find important resources, policy updates, and CREDAI announcements. Besides this, we also put up a number of SEO blogs and landing pages with keywords like “affordable housing,” “RERA compliance,” and “real estate policy India.” Lastly, we improved local SEO by making all of the regional Google Business Profiles better and getting backlinks from reputable government websites and real estate industry sites. The strategy led to measurable results in just five months. Organic traffic to CREDAI pages increased by 72%, and traffic to pages for regional chapters increased by more than five times. Certain keywords with a lot of intent moved several pages to the top of the search results page. Overall, the campaign made CREDAI’s online credibility and search authority much higher at every level of its digital network. Important Results and Highlights Crawling and indexing problems in national and regional domains have been fixed. Structured search listings (events, people, updates) now use schema markup. Page load times have been cut on all devices and mobile responsiveness has been improved. Wrote over 100 meta titles, descriptions, and tags from scratch to meet the latest SEO standards Using logical H1 and H2 structures to organise site content to make it easier to read and boost search rankings A central hub for policy, press, and resource documentation was built. Set up landing pages for terms that get a lot of traffic, like “affordable housing” and “RERA India.” Regularly posted SEO-optimized blog posts in support of national initiatives Links back to my site from trusted government and top real estate sites 72% more organic traffic and 5 times as many visits to regional website