Credai – B2B Lead Nurturing Through Targeted Email Marketing
CREDAI, India’s premier real estate developer association, partnered with Recro Media to build a strong email marketing strategy aimed at converting performance marketing traffic into lasting B2B leads. While the brand excelled through paid media, it lacked a structured engagement funnel for nurturing stakeholders like developers, architects, and investors. Recro Media introduced a full-funnel email solution to educate prospects and build meaningful trust with CREDAI’s network. The journey started with segmentation grouping leads by decision stage and persona to improve targeting and reduce drop-offs. Next, Recro launched automated email flows that delivered relevant content industry insights, investment news, and policy updates at the right time. Behavior-triggered actions were integrated, including follow-ups based on form fills, downloads, or event signups. To recover inactive leads, we ran reactivation campaigns using exclusive reports, limited-time offers, and value-driven incentives to re-engage cold contacts. Key Highlights: Results: Recro Media’s approach helped CREDAI transform outreach into a measurable, trust-building communication engine driving sustainable B2B growth.