case studies

MilkLane needed to communicate visible product impact in regions where audiences consumed content in vernacular languages and preferred proof-based learning. Approach: Recro Media created short, regional video ads targeting farmers, local distributors, and dairy groups: Informational Intent: Educational videos explaining signs of cattle health and feed benefits Commercial Intent: Before/after testimonials from farmers showing increased milk yield and healthier cows Execution Highlights: 20-second mobile-optimized videos in Tamil, Telugu, and Kannada Facebook in-stream ads on rural entertainment and farming content pages Instagram Stories featuring 30-day product result journeys Geo-targeted video retargeting for users who watched more than 50% of an ad Results:

Students were browsing multiple education options online but lacked clarity about real campus life and career outcomes. ICFAI needed to engage both students and parents in a high-attention format. Approach: Recro Media being the best Video Marketing Services provider in India developed emotionally resonant and informative video ads that mapped to each stage of the decision journey: Informational Intent: Instagram Reels with student life stories, course explainers, and campus visuals Commercial Intent: Facebook video ads with cut-down testimonials, placement success clips, and admission reminders Execution Highlights: 15-second Reels showcasing hostel life, faculty shoutouts, and club activities Parent-focused Facebook video creatives addressing placements and safety Deadline countdown video ads in Stories with swipe-up CTAs Retargeting high-intent video viewers with scholarship or webinar invites Results: 48% more website visits from Instagram video viewers 3.5X uplift in form submissions during deadline windows 70% video completion rate on Reels under 20 seconds Increased brand favorability in student sentiment survey post-campaign Impact: The campaign helped ICFAI stand out in the cluttered education market with authentic, story-driven content that informed and converted.

Mount Roofing needed to educate infrastructure stakeholders  contractors, builders, industrial procurement heads about the technical edge and cost benefits of its roofing solutions. Static creatives had limited engagement among commercial intent audiences. Approach: Recro Mediabeing the best Video Marketing Services agency designed a two-stage video ad funnel on LinkedIn and Facebook, targeting: Informational Intent: Video explainers showcasing PEB technology, durability, and energy efficiency benefits Commercial Intent: Case studies and site walkthroughs highlighting project delivery timelines and cost savings Execution Highlights: 30-sec LinkedIn videos for B2B awareness (PEB design, insulation benefits) Facebook video carousels featuring factory-to-site delivery stories CTA-led videos for inquiry generation from industrial buyers Retargeting viewers who completed 50%+ of videos with lead gen forms Results: 54% increase in lead volume from commercial decision-makers 62% view-through rate on LinkedIn for technical explainer videos 39% conversion from video viewers to qualified inquiry on Facebook Enhanced sales team support with educated leads from Tier 1 and Tier 2 zones Impact: Video storytelling helped Mount Roofing simplify a complex product, moving viewers from awareness to inquiry in a high-ticket B2B landscape.

Traditional marketing channels had limited reach in remote and semi-urban areas. MilkLane needed a mobile-friendly, visual-first strategy to educate farmers about the benefits of Aayush cattle feed. Approach: Recro Media launched a regionalized display ad campaign focusing on product proof, results, and education for cattle owners. Key Actions: Results: Impact: Recro Media successfully made MilkLane Aayush a familiar and trustworthy name among rural dairy farmers through hyper-contextual and visually rich ad placements.

Mount Roofing had strong offerings in industrial construction, but lacked national visibility among builders, contractors, and developers outside its core regions. The goal was to build recall and drive qualified lead interest using non-intrusive, visually appealing formats. Approach: Recro Media deployed a full-funnel display marketing campaign targeting decision-makers across the construction, real estate, and manufacturing industries. Key Actions: Results: Impact: Recro Media helped Mount Roofing become a recognizable brand name in its niche by combining reach with relevance in its display placements.

ICFAI needed to reach academically inclined students and parents across multiple cities while differentiating its offerings in a crowded education market. Approach: Recro Media ran display campaigns tailored to student aspirations, supported by dynamic ad formats and regional targeting. Key Actions: Results: Impact: The campaign created a consistent brand presence across devices and channels, converting interest into measurable application volume.

Despite being a household name in sleep solutions, Kurl-On faced challenges in activating younger audiences, increasing store visits, and educating consumers on the benefits of premium mattress products in non-metro cities. Traditional media delivered awareness but lacked personalization, while digital ads had low recall. The brand needed a mobile-first strategy to drive purchase intent, educate prospects, and nurture interest through the buyer journey especially via smartphones. Our Approach: Recro Media implemented an integrated mobile marketing strategy to reach audiences on the platforms they use most WhatsApp, mobile web, SMS, and voice. The focus was on sleep education, product discovery, and retail footfall activation using location-aware and behavior-driven mobile messaging. Key Initiatives: Interactive WhatsApp flows offering tips on sleep posture, mattress selection, and lifestyle content, ending with product recommendations. Location-based mobile ads and alerts promoting nearest stores, limited-time trials, and local offers. Sleep myth-busting content and comfort demos delivered as mobile-optimized vertical videos, featuring influencers and testimonials. Low-data engagement mechanism where consumers could give a missed call to receive callbacks or access curated offers via SMS. Results: Outcome: Recro Media’s mobile-first engagement model enabled Kurl-On to personalize consumer education, build loyalty, and drive measurable store traffic. The campaign bridged the gap between digital influence and offline purchase by making mobile the central touchpoint for sleep product discovery. Since Recro Media is  the pioneer Mobile Marketing company In Bangalore.

ITC wants to make it easier for people in cities and towns to talk to each other about its products, such as Aashirvaad Atta, Bingo!, and Savlon. The difficulty was to reach people who speak different languages, those who don’t use a lot of data, and rural consumers who mostly utilise voice-driven platforms and localised content. How We Do It: Recro Media came up with a phygital mobile marketing plan that used voice, SMS, WhatsApp, and vernacular video to reach deeper markets with messages that were relevant to the consumer. Important Projects: Missed Call Campaigns sends product information and promo codes through IVR in seven different languages. WhatsApp Engagement Flows for contests, cooking videos, and guidance on how to use products. Short video ads (15 seconds) that work well on mobile displays and with slow internet connections, with the help of local influencers. Interactive Voice Response (IVR) devices for getting feedback on product samples in semi-urban areas. Hyperlocal mobile surveys use USSD codes to get information about the market and people’s preferences. Results: 🌐 In 3 months, reached over 6 million rural mobile users in 9 states 42% of people who called and then followed up with an IVR call interacted with voice-led advertising. 📱 25% more people signing up for WhatsApp for product-based engagement 20% more people trying out products and using coupons We got a lot of information about customers for three main product lines in different regions. Recro Media’s Mobile Marketing in Digital Marketing strategy helped ITC connect with actual people in Tier 2 cities and towns, both rural and urban. This led to real awareness and product interaction through new and inclusive mobile channels.

 Zepto works in a very competitive quick-commerce industry where speed, relevance, and being present in a hyperlocal area are all very important. The brand needs a mobile-first strategy to get more orders in certain areas, keep more people using the app, and get more daily active users (DAUs), especially among Gen Z and millennials. Our Approach: Recro Media created a location-based mobile marketing campaign that included real-time personalisation, geo-fencing, and push notifications that were in line with how customers were acting and when demand was highest. Key Initiatives: Geo-fencing campaigns around colleges, tech parks and apartment buildings to promote location-based deals. Push notifications based on behaviour are sent when a cart is left empty, a purchasing pattern is broken, or a person has been inactive since their last order. Dynamic in-app banners that are tailored to the area (for example, “Fresh fruits just arrived in Koramangala!”). Using adverts in apps and mobile browsers to draw back consumers who haven’t used your app in a while. Alerts and apps for SMS Deep linking for discounts that are only available for a short time and free delivery times. Results:  22% more hyperlocal orders in Tier 1 cities Push notifications that are timely and useful have led to a 36% increase in app session time. 17% more orders were completed within 5 minutes of getting geo-targeted alerts. With personalised re-engagement processes, the 7-day retention rate went up by 29%. Got a better return on investment (ROI) from in-app ads than from typical digital banners. Recro Media helped Zepto turn mobile engagement into a real-time conversion engine, which increased the number of users and the number of micro-targeted orders without increasing the amount spent on ads.

Kurl-on, a leader in sleep and comfort solutions, wanted to improve post-sale communication across its growing customer base. Though both online and in-store channels were expanding, the brand lacked a consistent strategy to deliver product care tips, request feedback, and promote relevant add-ons. Recro Media implemented a smart WhatsApp automation system to manage the full post-purchase journey. Customers received real-time messages for delivery updates, product care, registration reminders, and upgrade offers. Personalization was based on purchase type, location, and order channel. Loyalty offers and seasonal upsells were also sent to repeat buyers automatically triggered through backend integrations. Key Highlights: Deployed WhatsApp flows for support, care, and upgrades Sent helpful tips, how-to guides, and video links post-purchase Used order behavior to suggest timely upsells and bundles Enabled real-time help with agent fallback for complex queries Delivered offers tailored to loyalty and region Results: 50% drop in service-related queries 45% increase in post-purchase engagement 30% more warranty completions and product registrations 20% lift in repeat purchases via WhatsApp-only promotions Recro Media helped Kurl-on turn routine messages into a meaningful post-purchase journey resulting in stronger brand loyalty and long-term value per customer.