Summary (Objective, Challenges, Strategy)
An EdTech company delivering K-12 learning solutions needed to differentiate itself in an overcrowded online education space. The challenge was to position the brand as trustworthy yet youthful and digitally progressive. Recro Media, known for delivering brand strategy services in Bangalore, developed a complete brand positioning and identity framework focused on parents, students, and educators. We combined strategy with design thinking to create a flexible identity system that worked across mobile apps, websites, learning platforms, and ATL/BTL campaigns.
Key Highlights:
- Designed a modern logo and visual identity that appealed to Gen Z & millennial parents
- Defined brand pillars, mission, and tone-of-voice guidelines for multi-audience clarity
- Built visual consistency across LMS dashboards, teacher panels, and ad creatives
- Created icon libraries, explainer templates, and onboarding kits for app UX
- Delivered branding for student kits, packaging, and event collateral
Results Achieved:
- 60% improvement in student and parent onboarding response
- Increased time-on-app due to enhanced visual engagement
- Brand preference surged in competitive research surveys
- Streamlined cross-department brand communication
Outcome:
The rebranding established them as a credible player with a future-focused identity. As a best branding agency, Recro Media translated educational impact into a brand voice that earned trust and drove usage.