In a highly competitive food delivery space dominated by mass players, a niche food delivery startup needed a brand identity that felt local, memorable, and high-trust. Their product was strong, but the brand lacked visual consistency and recall. Recro Media, a leading brand design agency Bangalore, developed a unique positioning strategy rooted in local flavor, speed, and reliability. We introduced a hyper-regional branding approach, mixing modern design with vernacular influence across app UI, packaging, and ads.
Key Highlights:
- Created bold, memorable visuals and a logo inspired by local food culture
- Developed an in-app UX tone that was friendly, quick, and regional
- Designed packaging sleeves, delivery bags, and rider uniforms
- Executed city-specific brand variants for regional targeting
- Introduced motion identity for video ads and social reels
Results Achieved:
- 70% brand recall improvement in post-order feedback
- 2× increase in social media shares of packaging and unboxing
- Improved app download conversion rate by 36% within 45 days
- Built a scalable identity usable across 12 cities and 3 languages
Outcome:
Through hyper-localized brand design and clarity of positioning, the business saw increased loyalty and share-of-mind. The collaboration with Recro Media recognized for brand strategy services in Bangalore created a brand that looked as fresh and fast as the food it delivered.