CREDAI, India’s premier real estate developer association, partnered with Recro Media to build a strong email marketing strategy aimed at converting performance marketing traffic into lasting B2B leads. While the brand excelled through paid media, it lacked a structured engagement funnel for nurturing stakeholders like developers, architects, and investors.
Recro Media introduced a full-funnel email solution to educate prospects and build meaningful trust with CREDAI’s network. The journey started with segmentation grouping leads by decision stage and persona to improve targeting and reduce drop-offs. Next, Recro launched automated email flows that delivered relevant content industry insights, investment news, and policy updates at the right time. Behavior-triggered actions were integrated, including follow-ups based on form fills, downloads, or event signups.
To recover inactive leads, we ran reactivation campaigns using exclusive reports, limited-time offers, and value-driven incentives to re-engage cold contacts.
Key Highlights:
- Designed a 3-stage email funnel to move leads toward conversion
- Shared tailored content on policy, projects, and investment trends
- Used behavioral triggers to automate timely replies
- Built reactivation workflows with valuable content and urgency
- Monitored open rates, CTRs, and CRM-based engagement
Results:
- 42% improvement in lead-to-deal conversion rates
- 28% of inactive contacts re-engaged through targeted sequences
- Higher email open and click rates across key decision-maker segments
Recro Media’s approach helped CREDAI transform outreach into a measurable, trust-building communication engine driving sustainable B2B growth.