CREDAI needed a scalable solution to promote regional property expos in cities like Kochi, Pune, and Ahmedabad. Traditional email and print media weren’t delivering foot traffic to exhibition venues. Recro Media launched a geo-fencing campaign targeting high-density residential clusters, transit hubs, cafes, and business parks around each event venue. Event-themed mobile ads were pushed to users within a 3–5 km radius leading up to each expo, encouraging them to visit and register.
Key Highlights:
- Geo-fencing implemented across 7 CREDAI event cities
- Location-based ads with “Near You Today” event messaging
- Integrated click-to-register links and QR code scan tracking
- Dayparting to serve ads during commute and lunch hours
- Post-expo retargeting for attendees with follow-up property ads
Results Achieved:
- 48% boost in walk-in traffic vs. previous event campaigns
- 28% of total expo footfall came from geo-targeted mobile ads
- 3.5x higher engagement in Tier 2 cities than standard social ads
- 19% increase in onsite property bookings after the expos
Client Outcome:
CREDAI achieved measurable expo attendance growth while modernizing their event marketing strategy through geo-precise digital outreach.