K.N.S Institute of Technology (KNSIT) is an established institution in Karnataka that was created in 2001 by the late Sri C.K. Jaffer Sharief. It is known for its exceptionally high standards. Despite its rich history and academic excellence, KNSIT’s digital presence did not reflect the stature and credibility it had offline. That’s where Recro Media stepped in to help the institute achieve higher visibility through a robust SEO transformation.
To increase the visibility of KNSIT, Recro Media initiated an SEO campaign to enhance search rankings and quality student leads. An SEO audit identified problems such as metadata problems, poor content, poor page speed, and poor mobile user experience. It also identified poor internal linking and a lack of quality backlinks, restricting the site’s authority in search engines.
Our SEO cycle had four stages:
- Fixed technical issues: Improved mobile responsiveness and faster loads.
- Solved crawl issues: Enhanced search engine exposure.
- Created a sitemap, which caused effective crawling and indexing.
- Optimized on-page features: New meta titles, descriptions, header tags, and internal linkbacks.
- Schema markup used: Improved search snippet visibility for greater engagement.
- We developed comprehensive content for each B.E. program, added a student support blog, and removed skinny pages to enhance relevance.
- To enhance authority, we received backlinks from academic directories and optimized Recro Media’s tailored SEO campaign to enhance KNSIT’s search positions, natural traffic, and quality student leads.
- An SEO review revealed performance issues, including missing metadata, keyword-packed content, slow site speed, and a non-optimized mobile experience. It also revealed that improper internal linking and backlinks damaged search results.
Our SEO strategy consists of four components. We enhanced mobile usability, page speed, crawl errors, and sitemap functionality. Meta titles, descriptions, header tags, and internal linking were optimized, and schema markup was added to enhance search snippets. All B.E. courses contain quality content, a student support blog was designed, and low-value pages were eliminated. We obtained backlinks from education directories, optimized KNSIT’s Google Business Profile for local search, and published content on academic forums to enhance authority. These campaigns pushed organic traffic by 63% and put key phrases such as “Top engineering colleges in Bangalore” and “KNSIT admission 2021” on the first page of search in four months. The school earned credibility, visibility to Karnataka students, and trust on the SEO Services Agency facilitated these enhancements and made KNSIT a technology-enabled school that addresses students’ needs.