Objective, Challenge, and Strategy:
A regional food chain sought a branded delivery website to compete with aggregator platforms and avoid high commission charges. The client required real-time location tracking, kitchen-wise dispatch logic, and seamless UI across mobile and web. As a specialist web development company in Bangalore, we built a location-aware food delivery site with live order tracking, multi-outlet management, dynamic delivery charges, and Google Maps API integration. With real-time OTP verification and instant push notifications, the site mimicked app-like convenience in the browser.
Key Highlights:
- Geo-fencing logic for nearest-kitchen order routing
- Menu CMS for daily edits by staff without dev support
- Integrated wallet, COD, and payment gateway options
- Built cart persistence and intelligent upsell suggestions
- Delivered PWA (progressive web app) version for mobile UX
Results:
- 47% increase in repeat orders via browser vs. app
- Checkout completion rate improved by 39%
- 60% reduction in dependency on food aggregator platforms
- Order volume doubled within 6 weeks of launch