Google Ads: Your Ultimate Guide to Creating Effective Campaigns
Google Ads are an effective way to grow your business, whether you’re a new business looking to promote your brand or an established business trying to find new customers. This step-by-step guide will show you how to set up your Google Ads account and create effective campaigns that drive the most traffic and generate the most conversions. Learn how to: choose the right keywords, write great ad copy, choose the right bidding model, and more!
Why should you be using Google ads?
Google ads offer a way for you to get in front of potential customers who are actively looking for your products and services. If you’re selling something that caters toward a local audience, such as plumbers or heating and cooling experts, Google ads may be a great option for you. It’s important to note that Google ads aren’t just limited to text-based search queries.
How does AdWords work?
AdWords is a pay-per-click service. This means when someone clicks on your ad, you pay a certain amount of money for that click, depending on your budget and other factors. When you run an AdWords campaign, Google gives you two types of ads to choose from text ads and display ads. Text ads are short keyword phrases that appear at the top or bottom of search results, while display ads are images or videos that appear alongside search results. For example, if you sell shoes online, you can create a text ad that reads Shoes and another one with a picture of your shoes next to it. Each time someone searches for shoes, they’ll see your ad next to their search results. If they click on it, you’ll pay per click (PPC). You can also target specific keywords using advanced settings in AdWords.
Find your audience and choose your keywords
It’s one thing to sign up for Google AdWords, but it’s another thing entirely to start earning clicks. Take some time before you fire off your first ads and make sure you have a clear vision of what kind of audience you want to target. If you have a general idea of who your ideal customer is—someone with specific income, age, gender, or geographic location requirements—you can get ahead by tailoring your campaign right from the beginning.
Writing an effective ad
Remember, your ad is designed to grab a viewer’s attention and keep it long enough for them to read your headline. If you have too much information in your ad, you’ll lose your audience. If it looks cluttered or hard to read, people won’t spend time looking at it or even clicking on it. Make sure that you don’t include any extra text in your ads beyond what Google allows (you should be able to see everything that Google allows when creating an ad). You also want to make sure that if you are using multiple images, they are all relevant. The more relevant images you use, the better chance you have of grabbing someone’s attention.
Also remember that each image will link to its own landing page, so make sure that whatever image you choose has something valuable for viewers once they click through. For example, if your business offers free samples of products, then it makes sense to put a picture of those products in your ad instead of another image with no real value attached to it. The most important thing about writing effective ads is having great headlines—which we will cover next!
Setting up your first campaign
Before you start creating ads, you’ll need to set up your AdWords account. You’ll be asked a variety of questions about your business, but don’t worry – Google won’t penalize you for being unprepared. Instead, they’ll recommend basic templates and examples that will get you off on the right foot until you have time to sit down and do some more planning. (If you haven’t already done so, head over here for instructions on how to register for an AdWords account.) Google’s even built an automatic wizard that will walk through all of these questions with simple answers; just click ‘next’ at each prompt.
Using Shopping campaigns to grow your business
Running a Google Shopping campaign can help your business get in front of potential new customers. Unlike with Product Listing Ad campaigns, Shopping campaigns don’t require you to create separate ad groups based on products. Instead, they allow you to create one main campaign with individual targeting parameters that apply across multiple ad groups. With Shopping campaigns, you’re able to show ads for a specific product or related products when people search for those terms online or on their mobile devices (known as remarketing). Or if you already know what your customer is interested in buying, you can promote your sale items by selecting key words and phrases from your customers’ past interactions with your business. For example, let’s say that you run an e-commerce store selling shoes. You could target users who have visited your website before but haven’t purchased anything yet.
Understanding the basics of conversion tracking and reports
You don’t have to be a statistics expert to run an effective Google AdWords campaign. In fact, creating an AdWords campaign that converts your visitors into customers is far less difficult than you might think. With conversion tracking, it’s easy to follow each step of your customer journey and determine which areas need improvement. From there, you can make data-driven decisions about how to improve your site in order to increase conversions. The best part? Conversion tracking allows you to do all of these things without ever needing advanced degrees in mathematics or computer science!
What is conversion tracking? Before we get started on what makes up a successful Google AdWords campaign, let’s take a moment to talk about what exactly we mean by conversion tracking. At its core, conversion tracking involves setting up metrics for success and then using those metrics to monitor progress over time. For example, if you own a local bakery and want to use AdWords to drive more traffic to your website, one of your goals could be to increase sales. To track that goal, you would first set up conversion tracking so that every time someone visits your website from an ad and purchases something from your online store (or even just adds something to their shopping cart), they are counted as a conversion.
Then, once you start running ads, you will be able to see how many people visit your site from each ad and which ads produce more sales. This information will allow you to determine which ads work best for your business and optimize them accordingly. If you still spending money on ads and not getting traffic to your website contact us at Recro media digital marketing agency