The Power of Wassup Marketing for Businesses
What is wassup marketing? I believe that the word game-changer gets thrown around way too often these days, but I think Wassup really has changed the game when it comes to marketing and other forms of communication with consumers. While you might not have heard of it or used it much yet, Wassup is predicted to become one of the most widely used social media networks in the world very soon, and it could be hugely beneficial to your business if you know how to use it properly. Here are some tips on how to leverage Wassup for your business and make sure your brand doesn’t get left behind.
What Is Wassup?
With over 1 billion active users, Wassup is the most popular messaging platform in the world. In terms of its sheer user base, no other app even comes close. Launched in 2009 by Swedish startup Wassup AB, it was acquired by Facebook in 2014. The fact that Facebook has embraced the app makes it a sure bet as a marketing tool—and leaves many businesses wondering how they can tap into its potential to grow their business
Why You Should Use Wassup Marketing For Your Business ?
As I’ve said, it’s a more personal channel. Your customers are going to use it to chat with you and connect with your brand. It also allows you to stay in touch with your customers even if they’re not online or on social media as frequently. You can send them updates, new content and information about your products and services, etc., which is especially useful if you run an e-commerce business.
Benefits of Wassup Marketing For your Business
Wassup is one of India’s most popular messaging apps, with over 200 million users. For businesses, there are many benefits to leveraging Wassup marketing for their business. Here are some reasons why you should use Wassup to market your business:-
Cost Effective – Unlike traditional marketing strategies, sending Wassup messages doesn’t cost anything (after all, you already have access to it!) and it can be a great way to build relationships with your existing customers.
Fast Results – Using social media platforms like Facebook and Twitter can take time before you get any results or even see them. Wassup is much faster because people are receiving information directly in their inbox without anyone else seeing what they’re reading or where they’re reading it from.
Connected Marketers – While Twitter and Facebook tend to bring together consumers rather than marketers, Wassup does just that. With more than 1 billion users worldwide, you can connect with other marketers on Wassup groups which allow direct communication between each other.
Wassup Marketing Strategies
Every marketing channel’s efficacy is based on a well-crafted strategy.
Here are a few pointers to help you create a successful Wassup marketing strategy.
1. Define your objectives and key performance indicators (KPIs).
2. Identify your target market.
3. Get the app for business.
4. Make a persona for your brand.
5. Create a contact list.
6. Create a communication plan.
7. Provide excellent client service.
1. Define your objectives and key performance indicators (KPIs).
Determine your marketing objectives before you begin your Wassup marketing plan. This phase will assist you in focusing your attention on significant tasks while also drawing a boundary between what is important and what is not.
Begin by reviewing your marketing funnel and identifying any flaws. Consider what company objectives you can achieve with your Wassup marketing approach. Determine the KPIs that will assist you in determining whether or not you have met your objectives.
2. Identify your target market.
Knowing who you’re trying to reach is the foundation of all your marketing efforts, and it determines how successful they are. You may use a variety of methods to figure out who your target audience is. Customer profile creation is a classic example.
You may create customer profiles by conducting social media surveys and combining data from Google Analytics, your CRM, Facebook and Google Ads, and other sources. These tools will assist you in identifying demographic and geographic aspects of your target market.
3. Get the app for business.
With Wassup’s business platform, small company owners have a lot to look forward to. The software is available for Android and Ios free to download. With Wassup Business, interacting with your customer connections is a simple, thanks to professional messaging features, a corporate profile, and free international calls.
This utility includes a number of useful supplementary features, including:
Your address, business description, email address, and website are all included in this profile.
Catalogue is a digital display of your merchandise.
Labels to help you keep track of your customer discussions. For example, you may categorize interactions based on their state in the sales funnel.
Stay in touch with consumers and deliver answers quickly with quick and automatic responses.
Statistics for tracking communications sent, delivered, received, and read.
4. Make a persona for your brand.
People are naturally drawn to interaction with one another, not the idea of addressing a faceless corporation. So in order for you to succeed at sending marketing messages via Wassup, you have to establish your company’s identity. A company’s persona is often composed of all its most salient aspects: their personality, character traits, and associations
Create the impression that you’re just one of them. Use a personal name or nickname on your signature line instead of your company’s name so they know you’re there to talk whenever they need someone.
5. Create a contact list.
If you want to use Wassup as more than just a customer service platform, then make sure you have an extensive contact list saved up for potential leads. A great way to do this is by using subscriptions for services or contests – place these on all of your web pages so it’s easy for people to sign up.
6. Create a communication plan.
The most important thing when writing a Marketing Communication is knowing what your goal is and what message you are trying to convey. Remember not just to use marketing tactics such as promotions but also incorporate humor or an educational component so that the reader will feel entertained while reading it. When you start designing, it’s important to think about how this will come across on different devices – for example smartphones or tablets – which means making sure that it is shorter in length because people are likely to be using this on the go and won’t have time for long messages
7. Provide excellent client service.
Customers can rely on messaging apps for fast, relevant customer service. More than half of those polled feel that they receive assistance and recommendations quicker through such communication channels while a similar amount believes they’re getting better care too. This means you might want to consider Wassup marketing if you haven’t already.
The most tedious aspect of providing customer service all day long is responding to the same type of questions over and over again. But Wassup provides all-day customer service without having to hire extra personnel, thanks to one simple trick. You simply need to outsource your customer inquiries with a chatbot, which can then give preprogrammed responses based on how previous customers reacted when they were asked similar questions. Cutting this cost down by about 30% will help you achieve maximum profit margins for what was once thought impossible.