India’s biggest real estate developer association, CREDAI, had a strong presence in the real world, but it was hard for them to show the same strength online. Its digital ecosystem across national and regional chapters wasn’t consistent, wasn’t easy to find, and wasn’t optimised for keywords. Search performance was slow because of bad indexing, out-of-date metadata, and a lack of content that was specific to a location. To fix this, Recro Media started a planned SEO program that focuses on long-term authority, visibility, and ease of use.
We worked on four main areas of SEO improvement. As a first step, we fixed all crawl and indexing problems and made the site faster for mobile devices. Structured schema markup was also added for events, leadership information, and press releases to help search engines understand page content better. Second, over 100 meta tags were rewritten, and the site’s content was reorganised using a proper heading hierarchy to make it easier to find things and make SEO work better.
Next, we set up a central content hub where users and search engines could find important resources, policy updates, and CREDAI announcements. Besides this, we also put up a number of SEO blogs and landing pages with keywords like “affordable housing,” “RERA compliance,” and “real estate policy India.” Lastly, we improved local SEO by making all of the regional Google Business Profiles better and getting backlinks from reputable government websites and real estate industry sites.
The strategy led to measurable results in just five months. Organic traffic to CREDAI pages increased by 72%, and traffic to pages for regional chapters increased by more than five times. Certain keywords with a lot of intent moved several pages to the top of the search results page. Overall, the campaign made CREDAI’s online credibility and search authority much higher at every level of its digital network.
Important Results and Highlights
Crawling and indexing problems in national and regional domains have been fixed.
Structured search listings (events, people, updates) now use schema markup.
Page load times have been cut on all devices and mobile responsiveness has been improved.
Wrote over 100 meta titles, descriptions, and tags from scratch to meet the latest SEO standards
Using logical H1 and H2 structures to organise site content to make it easier to read and boost search rankings
A central hub for policy, press, and resource documentation was built.
Set up landing pages for terms that get a lot of traffic, like “affordable housing” and “RERA India.”
Regularly posted SEO-optimized blog posts in support of national initiatives
Links back to my site from trusted government and top real estate sites
72% more organic traffic and 5 times as many visits to regional website