ICFAI needed to reach academically inclined students and parents across multiple cities while differentiating its offerings in a crowded education market.
Approach:
Recro Media ran display campaigns tailored to student aspirations, supported by dynamic ad formats and regional targeting.
Key Actions:
- Location-based display ads across educational content portals and exam-prep forums
- Parent-focused banners on news and lifestyle websites
- Remarketing creatives pushing key deadlines, scholarships, and placement stats
- Program-specific visuals highlighting ICFAI’s management programs with real student testimonials
Results:
- 180% increase in application form submissions over 2 months
- 43% higher CTR for animated ad variants compared to static
- 2X engagement rate for remarketing banners showing deadline countdowns
- Lift in call-back requests from MBA leads by 56%
Impact: The campaign created a consistent brand presence across devices and channels, converting interest into measurable application volume.