KNS Institute of Technology (KNSIT), a respected engineering college in Bengaluru, faced challenges converting student inquiries into completed applications. Despite consistent traffic, its communication strategy lacked personalization. To solve this, Recro Media designed a custom email marketing flow built around the student admission cycle.
We segmented prospects by course interest, inquiry source, and decision-readiness. Custom email journeys were developed for B.E. aspirants, scholarship applicants, and placement-focused students. These included content on faculty, campus life, and success stories shared as automated emails. A separate email stream was created for parents, who often influence the decision-making process. Automated reminders helped students complete applications, upload documents, and schedule interviews.
Key Highlights:
Created email flows tailored to student interests and academic goals
Shared engaging media: video tours, testimonials, faculty intros
Designed a parent-specific email journey focused on trust
Sent countdown emails to nudge incomplete submissions
Tracked behavior to adjust communication dynamically
Results:
70% open rate on main email flows
35% increase in completed applications
Stronger brand credibility through engaging, humanized content
Higher trust from parents due to transparent communication
KNSIT’s email journey positioned it as a modern, responsive institution that supports students and families from the first click to campus arrival.