To improve student conversion rates during its admission season, KNSIT partnered with Recro Media, a trusted SMS marketing company in Bangalore, to implement a personalized SMS strategy. The college faced major drop-offs due to low email engagement, missed follow-ups, and lack of direct communication with parents. Recro Media developed bilingual SMS workflows tailored to different applicant stages covering deadlines, interviews, document submissions, and parent engagement. By combining automation with real-time updates, this SMS Marketing Service in Karnataka helped streamline the enrollment funnel and build trust with students and parents alike.
Key Highlights:
- Sent time-sensitive alerts for deadlines, merit lists, and fee payment links
- Built parallel SMS streams for students and parents
- Used custom short links with tracking to drive form completions
- Integrated SMS with CRM for stage-based automation
- Deployed bilingual messages for regional accessibility
Results:
- 38% increase in application form completion
- 65% click-through rate on tracked short links
- 22% reduction in admission process drop-offs
Higher trust and response from parents through consistent communication