Traditional marketing channels had limited reach in remote and semi-urban areas. MilkLane needed a mobile-friendly, visual-first strategy to educate farmers about the benefits of Aayush cattle feed.
Approach:
Recro Media launched a regionalized display ad campaign focusing on product proof, results, and education for cattle owners.
Key Actions:
- Display ads on agri-news websites and regional YouTube channels
- Before-and-after visuals showcasing milk yield improvement
- Localized language creatives across Telugu, Kannada, Tamil, and Hindi
- Geo-targeted retargeting for users engaging with educational content or missed call campaigns
Results:
- 72% uplift in product awareness across key dairy belts in South India
- 36% boost in trial sign-ups within 4 weeks
- Higher CTR on vernacular display ads, outperforming English variants by 48%
- Improved recall rate reported in offline farmer surveys
Impact: Recro Media successfully made MilkLane Aayush a familiar and trustworthy name among rural dairy farmers through hyper-contextual and visually rich ad placements.