MilkLane Ayush sought to build stronger trust and engagement with dairy farmers through education-led content that addressed animal health and feed best practices. The brand faced limited reach in rural areas, low year-round engagement, and minimal localized educational material. Recro Media created a farmer-first content strategy including multilingual blogs, WhatsApp tips, visual guides, and real farmer stories focused on building trust, simplifying feed awareness, and enabling informed purchase decisions among its rural audience.
Key Highlights:
- Published 20+ farmer-friendly blogs in English, Kannada, and Tamil
- Created visual content like “5 Signs of a Healthy Cow” and “Daily Feed Checklist”
- Distributed monthly WhatsApp bulletins with tips, stories, and feed plans
- Featured real farmer testimonials to drive trust and familiarity
- Used CTA prompts to connect with regional sales teams
Results:
- 40% increase in returning blog users within 90 days
- 2x higher engagement through regional WhatsApp groups
- Surge in product interest from content-sharing farmer networks
- Positioned MilkLane Ayush as a trusted educational resource in dairy health