Mount Roofing, a growing leader in India’s PEB and PUF panel manufacturing space, needed to strengthen its long-term organic presence and build trust among industrial buyers. With limited educational content, low keyword rankings, and no structured blog strategy, the brand lacked authority in a highly specialized B2B niche. Recro Media developed a content strategy focused on high-intent blog topics, downloadable guides, keyword-driven landing pages, and case study repurposing. This content was aligned with each stage of the industrial buyer journey and reinforced through SEO optimization and internal linking.
Key Highlights:
- Created 30+ SEO blogs focused on buyer intent and regional keyword demand
- Developed downloadable technical guides (e.g., “PUF vs. Sandwich Panels”) for lead capture
- Reserviced client case studies along with testimonials preserved content assets
- Designed content series around trends in industrial roofing and prefabrication
- Improved internal linking and engagement across product pages
Results:
- 6X increase in organic blog traffic within 4 months
- Top 5 ranking for keywords like “PUF panel price per sq ft” and “PEB roof sheet suppliers”
- 3x increase in inbound inquiries from blog-to-contact flow
Strengthened brand recall among engineers, architects, and industrial decision-makers