Mount Roofing had strong offerings in industrial construction, but lacked national visibility among builders, contractors, and developers outside its core regions. The goal was to build recall and drive qualified lead interest using non-intrusive, visually appealing formats.
Approach:
Recro Media deployed a full-funnel display marketing campaign targeting decision-makers across the construction, real estate, and manufacturing industries.
Key Actions:
- Industry-Specific Display Ads on engineering, real estate, and B2B forums
- Geo-targeted Creatives to promote Mount’s expansion into new regions like Calicut and Kochi
- Funnel-Based Retargeting for visitors from previous paid and organic campaigns
- GDN Placements + Programmatic Ads on relevant news and trade sites
Results:
- 230% increase in branded search volume within 90 days
- 3X improvement in lead quality for sales-qualified B2B inquiries
- 51% increase in site traffic from high-inten category construction professionals
- Significant brand recall in Tamil Nadu, Kerala, and Karnataka industrial zones
Impact: Recro Media helped Mount Roofing become a recognizable brand name in its niche by combining reach with relevance in its display placements.