Muthoot Fincorp wanted to increase gold loan enquiries at select branches by targeting walk-in customers visiting competitor NBFCs and pawn brokers. Recro Media launched a geo-fencing campaign that surrounded competitor outlets, financial hubs, and railway stations with location-triggered mobile ads offering “higher per gram rates” and “0% processing fee” deals. The ads redirected users to a nearby Muthoot branch or initiated a lead form directly from the mobile screen.
Key Highlights:
- Geo-fenced 150+ competitor branches and financial hotspots
- Displayed ads with real-time interest rates and urgency-driven CTAs
- Used language-based creatives (English, Kannada, Tamil, Telugu)
- Click-to-call and branch locator integrations
- Daily performance tracking by branch cluster
Results Achieved:
- 3.1x rise in walk-in enquiries in 6 weeks
- 42% of leads converted into on-spot gold loan disbursals
- 2x uplift in mobile ad engagement vs. previous regional display buys
- 25% cost reduction per qualified lead
Client Outcome:
Geo-fencing allowed Muthoot Fincorp to hyper-target competitor customers and directly influence high-intent foot traffic and loan conversions.