Rapido, India’s fast-growing bike taxi service, aimed to boost rider retention and improve brand recall in competitive metro markets. With limited ongoing content beyond transactional messaging, the platform faced challenges in storytelling, safety education, and local engagement. Recro Media introduced a localized content marketing plan featuring rider stories, micro-reels, help articles, and city-specific blogs designed to foster rider trust, answer first-time user questions, and establish Rapido as a safe, affordable, and accessible commute option.
Key Highlights:
- Launched “Rapido Diaries” – a blog series showcasing real rider journeys
- Created short-form reels on college hacks, city commutes, and rider safety
- Published help content: “How to Use Rapido,” “First Ride Tips,” etc.
- Built content optimized for city-based search queries
- Aligned micro-content with peak ride hours and student travel patterns
Results:
- 3X increase in blog engagement across Tier 1 and Tier 2 cities
- 28% increase in new rider conversions through first-ride education content
- 20% rise in brand mentions and UGC via rider-focused stories
- Strengthened Rapido’s positioning as a reliable, community-driven ride platform