Muthoot Fincorp is one of the most reputable non-banking financial companies (NBFCs) in India. With a vast network across both urban and rural areas, the brand plays a key role in delivering accessible financial services to millions. Given its strong legacy and diverse customer base, Muthoot Fincorp needed a digital-first communication strategy to stay relevant to newer, mobile-first generations.
To address this, Recro Media partnered with Muthoot Fincorp on a WhatsApp marketing-led transformation, aimed at driving personalized engagement and improving service accessibility.
Our teams developed a dynamic strategy using WhatsApp as a direct, real-time communication tool delivering offers, service updates, and financial tips tailored to customer segments.
From broadcasting curated content and new schemes to handling localized engagement and customer reactivation, WhatsApp became a powerful medium for both reach and relationship-building. We also supported the brand with visually engaging creatives, promotional messages, and offer alerts all optimized for mobile and vernacular preference serving as the Digital Marketing Services in India
By integrating WhatsApp marketing into its customer experience, Muthoot Fincorp saw improved interaction rates, stronger community trust, and better response times while maintaining the brand’s legacy of accessibility and service.