Shoba Homes wanted to increase footfall to their premium villa and apartment projects without relying solely on generic Google Ads or real estate portals. The challenge was reaching high-intent buyers located near competitor sites, retail hubs, and IT parks. Recro Media implemented a location-based geo-fencing strategy that surrounded competing project sites, luxury malls, and business districts. By delivering targeted mobile ads with strong CTAs (“Visit Today”, “Get Floor Plans”, “Only 3 Units Left”) to users in these zones, we were able to redirect interest toward Shoba Homes’ properties.
Key Highlights:
- Geo-fenced 12+ high-net-worth zones (rival sites, malls, tech parks)
- Used ad creatives customized by property type (3BHK, villas, etc.)
- Click-to-map integration to drive direct site visits
- Integrated CRM pixel tracking for lead attribution
- Layered retargeting for users who engaged but didn’t convert
Results Achieved:
- 2.4x increase in qualified walk-ins over 45 days
- 35% lower cost-per-lead vs. Google Display ads
- 60% click-through rate improvement with dynamic geo-offers
- 1 in 6 walk-ins reported seeing the geo-targeted mobile ad
Client Outcome:
Shoba Homes saw a significant lift in walk-ins and lead quality, proving that geo-fencing is a powerful alternative to mass-market real estate advertising.
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