Zeopto, a SaaS startup focused on LinkedIn automation, approached Recro Media to increase demo bookings from cold and mid-funnel leads. The company was seeing low conversions via email and needed a direct-response solution. Recro Media offering leading SMS Marketing Services in India created an automated SMS sequence tailored to engagement level, region, and business type. The campaign delivered personalized reminders, free trial offers, and deep links to the booking calendar, timed by local work hours. This solution by a trusted SMS marketing company in Bangalore helped reignite cold leads and shortened Zeopto’s sales cycle.
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Key Highlights:
- Created 3-stage SMS flow: reminder → offer → urgency prompt
- Personalized each SMS with name, role, and industry-specific value
- Used deep links to Calendly and demo booking pages
- Added opt-out logic to maintain compliance and trust
- Integrated with CRM to auto-trigger based on lead score
Results:
- 52% uplift in demo bookings in 30 days
- 70% SMS open rate and 40% CTR on booking links
- 33% reactivation of cold leads from old webinar lists
- Shortened sales cycle by providing quick scheduling prompts