Table of Contents What Are Google Ranking Factors? Google’s ranking factors are a set of rules and signals used to decide which web pages appear at the top of search results. These factors cover everything from content quality and page speed to backlinks and user experience. Recromedia, a leading SEO Services Agency and digital marketing company, keeps up with these changes to help clients rank higher. In 2025, Google’s algorithm uses over 200 signals, but the most important ones focus on delivering valuable, trustworthy, and user-friendly content. Content Quality and E-E-A-T High-quality content remains the top Google ranking factor. Google prioritises pages that demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Recromedia’s approach is to create original, well-researched, and helpful content that answers user intent. We use expert authors, cite credible sources, and provide unique insights. This not only satisfies search engine algorithms but also builds trust with your audience. HTTPS and Website Security HTTPS is a confirmed Google ranking signal and a must for any website in 2025. Google marks sites without HTTPS as “not secure,” which can scare visitors away. Recromedia ensures every client’s site uses HTTPS, protecting user data and building trust. Secure websites help improve rankings and show your business values user privacy. Domain Authority Domain authority measures your website’s reputation and reliability. Older, established domains tend to rank better, but authority is built over time with quality content and ethical link-building. Recromedia helps clients grow domain authority by focusing on long-term strategies, not shortcuts. A trusted domain supports better rankings and attracts more organic traffic. Mobile-Friendly Website A mobile-friendly website is essential as Google uses mobile-first indexing. This means your site’s mobile version is what gets ranked. Recromedia, a Top SEO Agency in Bangalore, ensures your website is responsive, fast, and easy to use on any device. A good mobile-friendly website keeps visitors engaged and signals quality to Google. Page Speed Page speed is a critical ranking factor and directly impacts user experience. Slow-loading pages can increase bounce rates and lower rankings. Recromedia uses tools like Google PageSpeed Insights to analyse and optimise load times by compressing images, reducing code, and improving server response. Fast websites keep users happy and boost SEO. User Experience (UX) User experience (UX) includes everything from site navigation to visual design and accessibility. Google measures how users interact with your site-looking at bounce rates, dwell time, and pages per session. Recromedia, as a digital marketing company, focuses on intuitive navigation, clear CTAs, and accessible design to keep users engaged and satisfied. On-Page SEO On-page SEO means optimising page elements like titles, meta descriptions, headers, and internal links. Recromedia, an SEO Services in Bangalore expert, ensures every page is structured for both users and search engines. We use schema markup, optimise images, and update content for relevance and crawlability. Backlinks High-quality backlinks from reputable sites remain one of the strongest ranking factors. Recromedia’s ethical link-building strategies include outreach, guest posting, and creating shareable content. We monitor backlink profiles to avoid spammy links and focus on quality over quantity, increasing your site’s authority and rankings. Brand Authority Google favors brands with strong authority and trust signals. Recromedia helps you build brand authority through consistent content, social proof, and positive reviews. When your brand is recognised and respected, it’s more likely to rank higher and attract organic traffic. Social Signals Social signals-like shares, likes, and comments-can amplify your content’s reach and indirectly benefit SEO. Recromedia, a digital marketing company, integrates social media strategies with SEO to maximise engagement and brand awareness. While not a direct ranking factor, strong social signals often lead to more backlinks and higher visibility. Internal Linking A clear internal linking structure helps Google crawl your site and distribute link equity to important pages. Recromedia, a Top SEO Agency in Bangalore, plans internal links to guide users and search engines, improving both rankings and user experience. Core Web Vitals Core Web Vitals are Google’s metrics for page speed, interactivity, and visual stability. Recromedia optimises for Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and First Input Delay (FID) to ensure your site meets Google’s standards. These vitals are crucial for both SEO and user satisfaction. Title Tags and Header Tags Title tags and header tags organise your content and signal its relevance to search engines. Recromedia crafts keyword-rich, descriptive titles and headers that improve click-through rates and rankings. Proper tag structure also enhances readability and accessibility. URL Structure A clean, keyword-focused URL structure improves SEO and user experience. Recromedia, an SEO Company in Bangalore, creates concise, descriptive URLs that are easy to read and share. Good URLs support better indexing and higher rankings. Image Alt Tags Image alt tags help Google understand your visual content and make your site accessible. Recromedia ensures every image has descriptive, keyword-relevant alt text, which improves both SEO and usability for all users. Content Relevancy Content relevancy means your pages answer the user’s intent and match their search queries. Recromedia, a digital marketing company and SEO Services Agency, creates content that is accurate, up-to-date, and directly addresses what users are looking for. Relevant content keeps visitors engaged and signals quality to Google. Why Choose Recromedia Choosing the right SEO partner is crucial for your online success. Recromedia combines technical expertise with a commitment to ethical SEO practices and the latest Google guidelines. We focus on delivering measurable results while maintaining transparency and trust. As a dedicated SEO Services Agency and Top SEO Agency in Bangalore, our team works closely with clients to build customised strategies that align with business goals and user needs. Our approach is rooted in E-E-A-T principles, ensuring your website not only ranks well but also earns lasting credibility. FAQ’s What are Google ranking factors?They are criteria Google uses to rank web pages, including content quality, site speed, backlinks, and user experience. Why is HTTPS important for SEO?It secures your site and is a confirmed ranking signal. How do backlinks help my site?They increase your domain authority and improve your search rankings. What makes Recromedia different?We combine E-E-A-T principles, technical expertise, and a personalised approach as a leading SEO Services Agency and digital marketing company. Popular Searches digital marketing company, SEO Services Agency, Top SEO Agency in Bangalore, SEO Services In Bangalore, Best SEO Agency in Bangalore, SEO Company in Bangalore, Top SEO Companies in India, Search Engine Optimization Services, Google Ranking Factors, Content Quality SEO, HTTPS SEO, Domain Authority SEO, Mobile-Friendly SEO, Page Speed SEO, User Experience SEO, On-Page SEO, Backlinks SEO, Brand Authority SEO, Social Signals SEO, Internal Linking SEO, Core Web Vitals SEO, Title Tag SEO, URL Structure SEO, Image Alt Tag SEO, Content