Rapido partnered with Recro Media to combat post-install drop-offs and improve second-ride retention using SMS Marketing Services in Karnataka. Many users booked once but didn’t return, especially in Tier 2 cities where app notifications were often ignored. As a leading SMS marketing company in Bangalore, Recro Media built real-time SMS automation that triggered personalized ride offers and deep links to the app 24–72 hours after the first ride. The campaign used location-specific language, urgency-based CTAs, and promo codes to successfully bring users back into the booking funnel.
Key Highlights:
- Deployed ride reminder SMS 24–72 hours after first ride
- Offered city-based coupon codes to improve relevance
- Tracked ride completions using UTM-linked SMS URLs
- Added bulk resends for unresponsive users with modified CTA
- Ran A/B tests on urgency-driven vs. value-driven copy
Results:
- 44% increase in second-ride bookings
- 60% SMS open rate in Tier 2 markets
- 18% lift in promo code usage from SMS users
Reduced user churn in the first 7 days post-install